The Psychology of Voiceovers – What Works and Why

The Psychology of Voiceovers – What Works and Why

We’ve talked about techniques before and how effective asking questions or using a male or female voice can be. Certainly, there are a variety of ways to optimally craft your voice over video. But how can we go deeper? How can we really dig deep into the brains of our...
Male or Female Voice: Does it matter?

Male or Female Voice: Does it matter?

What do the numbers show when it comes to choosing a male or female voice in voiceover videos? Numbers have indicated that it probably doesn’t make a difference for most people, but for certain products it can have an impact. A recent survey showed that when sounding...
How to Avoid the Three Mistakes Most Scriptwriters Make

How to Avoid the Three Mistakes Most Scriptwriters Make

Ah, yes. The voiceover video. It’s one of the most effective forms of marketing because it appeals key senses – high energy visuals and informative audio. But are all videos equal? Of course they’re not. Some are boring, losing potential clients and customers right...